In a recent corporate report for 2020, Sony Interactive Entertainment will continue to "achieve robust revenue growth by accelerating the virtuous cycle that has been established for the PlayStation Platform," by enhancing the the capability of its in-house studios.
Also, they will expand the catalog of games on the PC because that will increase the profit margin, as they have indicated to investors.
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New Sony Strategy to Expand the Studios and Technologies
On the last corporate report where the future strategies of the company are communicated to investors, it is said that video games are the main content in intellectual properties of gaming and network services for the company.
Within this, internally developed games, created and sold by the owner of the platform, are especially important intellectual content to generate future value and income.
It is in this context that Sony wishes to continue investing or acquiring formations with abundant creativity and cutting-edge technology to promote their studios.
It's worth reminding that a year ago they acquired Insomniac Games, a studio with which they had years of fruitful collaboration. At present, Sony's structure includes 14 different studios.
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New PlayStation Games Can Retain and Bring in More Users
The company has focused their new strategy on the PC to reinforce the intellectual properties, in addition to accelerating the improvement and launch of their catalog of exclusive games for the PlayStation.
The company has highlighted how sales of games on the PS4 continue to increase, and they hope that the PlayStation 5 offers a new gaming experience thanks to the titles that are being created for the console.
For the company, it is important to enhance the variety of game genres and formats and advance immersive and unique experiences such as virtual reality. At the same time, Sony hopes to create a better user experience, improve usability and strengthen data analysis.
There Will Be More PlayStation Games on the PC, Says Sony
These new strategies will help the company increase "active users and play time, enhancing network services and reinforcing content IP so that consumers select PlayStation as their platform of choice."
This is where Sony's strategy of bringing more games to PC comes in: "Targeted outcomes include growth in active users, stronger retention and a shorter cash conversion cycle, from which expanded cash flow can be expected. We will explore expanding our first-party titles to the PC platform in order to promote further growth in our profitability."
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