After its ban on September 20 last year, Krafton and PUBG Mobile have fought a hard battle to come back to the Indian Market. After more than half a year, the game has relaunched in India under a new name of Battlegrounds Mobile India (BGMI). The launch was a huge success which marked 34 million users just in the very first week.
BGMI's massive launch in India
BGMI officially launch on July 2, 2021. After the official launch week, the game has steadily crossed 34 million registered users, taking the first spot in Google Play's Free To Play category. Looks like Indian's love for PUBG Mobile has not dwindled during the ban.
The count of daily active users is even more impressive: it reached 16 million, with 2.4 million being the highest number of viewers recorded during a live stream. The best part about this is that the game is not yet released fully. BGMI has only been made available to Android users, with the iOS version yet to come out. The latest patch BGMI 1.5 might also be a big hit.
How did Krafton manage to do this?
BGMI, formerly known as PUBG Mobile, has had a huge effect on the gaming community of India before its ban. In 2020, PUBG recorded 752 million downloads worldwide, of which almost 25% were from India. With this big of a fanbase, there is no doubt that the re-launch was going to be a success.
Krafton also spent a lot of time and effort transforming the global version of PUBG Mobile into something Indian exclusive, with a lot of new features added. They are also going to invest more into the Esports scene of India as well, with quite a few tournaments planned. The iOS version release is expected to be another big spike in player number.
PUBG Mobile beats Free Fire and Genshin Impact in June revenue
PUBG Mobile has achieved a gross income of more than $213.8 million in June 2021, a huge increase in revenue comparing to last year. Its rival Garena Free Fire is kicked down to the eighth spot while Call of Duty: Mobile is nowhere to be seen. The third-highest earning game of May, Genshin Impact, dropped to 10th.
Interested in more of our articles related to BGMI? Please check out this post to find out more about the Top 5 Best DMRs In Battlegrounds Mobile India 2021.
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